Shortcode to add an opt-out or Unsubscribe button/link into the body of a mass email

Sometimes we want to send a specific mass email that is about opting-out to our users. Even though blackbaud automatically adds this link to the footer of mass emails, it would be nice to be able to add to the body of a page as a button, to give it more prominence.

  • Guest
  • Jul 26 2018
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  • Dan Tulloch commented
    August 18, 2023 11:09

    Our charity client have invested time and money into getting custom headers and footers for their email communications designed and created to help ensure they present a polished image consistent with their central brand. However, following these with a plain-text 'unsubscribe' link and address diminishes the overall aesthetic. It simply doesn't do justice to our design work.

    Please can Blackbaud consider this improvement which was originally flagged in 2018!

    Once again, we're reminded of the disparity between what we were led to believe about eTapestry's offering and the actual functionality provided versus the main players in the email marketing game!