Current URL's are lengthy and not anything anyone can easily remember. This is a very bad thing for marketing purposes!
Please shorten your portion to something that makes sense for donors. My current URL is https://app.etapestry.com/onlineforms/AliceHydeMedicalCenter/ This is before I add my portion to make the page original. Couldn't eTaps portion be https://donateAHMC or "give" "support" or something to that effect?
I recommend using bit.ly to shorten links. You can create an account and customize your links for free there.