When a person completes an online Membership Signup DIY form and types in a phone number like 1234567890 that number is not reformatted to (123) 456-7890 like it is when entering the same number into the persona.  Therefore all of the reports contain phone numbers that look like this - 1234567890 - from the online form and like this - (123) 456-7890 from numbers entered when adding an account.  It would save a lot of time if the phone numbers entered into a DIY form are reformatted automatically