Changing to Opt In rather than Opt out as recommended by ICO this week - applies to all UK charities

At the moment the defined field is set to unsubscribe people from emails (and isn't an option in DIY form templates that I can find for donations etc, but may just not have found it yet!).

Given the new guidance from the Information Commissioner, will Blackbaud be responding with an updated Opt in/out instead? The gift aid declaration was been updated for us all the last change, and this issue seems as important. Thanks! https://ico.org.uk/media/for-organisations/documents/1555/direct-marketing-guidance.pdf

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  • Feb 23 2017
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